SEK

Firm Leadership

Firm Leadership / Kristina Tucker

Kristina Tucker

Kristina Tucker

CDMP, PCM®

Director of Marketing


York, PA

717.900.2021

Connect with me on LinkedIn

Kristina is responsible for the development and execution of the firm's comprehensive marketing strategy, encompassing firm-wide initiatives, industry and niche marketing, and regional efforts across six office locations. She promotes a unified culture across SEK, managing advertising, branding, events, social media, web presence, public relations, and internal and client communications.

Kristina is a Certified Digital Marketing Professional and a Professional Certified Marketer through the American Marketing Association. She has over a decade of experience with campaign and content development, social media marketing, graphic design, event planning, and website management. She also has prior corporate communications experience in the manufacturing industry. She serves as co-chair of the firm's Emerging Professionals Committee.

Quick Facts

  • Professional Memberships

    • Association for Accounting Marketing – Growth Committee Co-Chair, Digital Marketing Circle Leader
    • Allinial Global – Marketing Community of Practice Member
    • Pennsylvania Institute of CPAs – Accounting Marketing Alliance Member
    • American Marketing Association – Central PA Chapter Member
    • CPA Firm Management Association – Member
  • Community Involvement

    • Leadership York – Class of 2020
    • United Way of York County – Campaign Champion
  • Speaking Engagements

    • Referrals on Repeat, Allinial Global Firm Success Conference (October 2023)

Certifications

  • Digital Marketing Institute - Certified Digital Marketing Professional (CDMP)
  • American Marketing Association - Professional Certified Marketer (PCM®)

Education

  • B.A. Public Relations; Minor: Speech Communication – York College of Pennsylvania

Work Highlights

  • Year joined SEK: 2014

Q&A with Kristina

  • What was your first job?

    I worked at my parents' pizza shop at 15 years old. My interest in marketing and design stemmed from creating menus and coming up with fun new ways to promote featured items.

  • What are your hobbies?

    Hosting game nights, kickboxing, and listening to true crime and personal finance podcasts

  • What is your favorite food?

    Italian with a side of french fries

  • What is your favorite quote?

    "People don't care how much you know until they know how much you care"

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